Sustainably Made Cold-Pressed Juices

At SUPERJUICE, upcycling is not an add-on — it’s part of how we operate.
When we cold-press our juices, valuable fruit pulp remains. Instead of discarding it, we give it a second life by turning it into @ebkeksz @HOLY PULP, our upcycled dog treats.
This approach helps reduce food waste while creating something genuinely useful from the same raw ingredients.
Our circular model has been recognized internationally as an EWWR Business Category Winner.

Anything that remains beyond this doesn’t go to waste either.
We collaborate with @Secontaste, a brand that transforms upcycled ingredients like vegetable fibres and other food production by-products into plant-based snacks and instant porridges.
Beyond that, we are actively seeking further partnerships to give value to every fraction of our production and move closer to a zero-waste system.
For us, sustainability isn’t about packaging or claims — it’s about building smarter systems and shared value throughout the food chain.